The Times They Are A Changin'
For most of the 20th Century, print, radio and TV were the kings of marketing.
And then came the Internet. In the space of just over 20 years this media transformed our lives - particularly in the way we connected and communicated with each other.
What this meant for firms was that they could no longer just rely on traditional mediums. To achieve marketing results that could be monitored and measured effectively, digital marketing would now have to be part of the equation.
Effective Website Design
Having the basic building blocks in place for any business is absolutely key. Apart from knowing your audience, it’s essential to have a shop front such as a website. This is the first port of call and says everything about you and how the outside world perceives you and your brand.
We love building sites for clients! We’ll ensure that your site not only looks great, but that your audience will be able to find you as well through our expert SEO practice.
The Facebook effect
When it comes to targeting, Facebook's ad platform is as vigorous as it gets. The amount of data Facebook has accrued over time from user profiles, behaviours and trends is immense. This data enables advertisers to narrow down their message to very specific audiences and market segments. So a platform such as Facebook is the key to your success - whether you're selling shoe laces or trips to the moon.
When setting a marketing budget, social media is an essential part of the equation. It's extremely cost effective and helps you reach your target audience with an accuracy that was unimaginable just a few years ago.
We have many years experience working with brands so understand the importance of brand awareness. As such, we spend time understanding and partnering with you to create an integrated marketing effort. We ask questions. We do our due diligence. We make sure that you're a beacon online that sets you apart. Much like our own ethos.
Forest Rock deploys the power of algorithms and customer metrics to quantifiably target your audience allowing us to achieve the results you're reaching for.
Forest Rock Digital is actively involved in a number of charitable organisations to which we donate our time and resources. We feel that we have a responsibility to give back and do our part to make the world a better place - for everyone.